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Social Media has a big impact on your Google rankings!

by Steen Öhman

in SEO

SEOMoz have just published the 2011 Ranking Factor Guide, a fine publication that is studied with great interest in search marketing community.

I’ve have taken a close look at the new 2011 Ranking Factor Guide, and there are some interesting conclusions, which should be taken into consideration when optimizing your websites.

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Dilbert about Black Hat SEO

by Steen Öhman

in SEO

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Danish Top Websites poorly optimized for speed

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Google have now included load-time in the ranking algorithm, and this has created a new focus on website performance and page load-times. This new focus is quite ironic, as all websites should be optimized as a service to the customers and users – and not just to please Google and to improve rankings in Google. [...]

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Motor journalist gets car sick

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Motor journalists normally like fast cars, and hard driving on track. This jounalist however is not quite up to the task of keeping his cool while Damon Hill put the hammer down on Nürburgring.

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Twitter – should you say thanks for Retweets and FF

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Twitter can be a very busy place, if you follow a lot of people – but this also the case for many of your followers!.

If you want to keep your followers you really need to consider the tweets you are pushing out. Are they really relevant and necessary, or could they be considered as obsolete and irritating by some of your followers.

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Personalized search favour popular sites?

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Google has, as many know, introduced personalized search, where the search results are based on the individual user’s web-history with Google. Will Personalized search favour certain sites, or is the average effect neutral?

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Is Google bypassing the site navigation?

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Google are introducing a lot of new elements in the SERPS, and some of these include a lot of deep links to your site.

How will this affect the navigation on your site, and will this in the long run move some of the navigation to Google?

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The dynamic effects of link buidling

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We have always wanted test the dynamics of link building, as the dynamic effects sometimes can be rather dramatic, and even get you penalized by the search engines. Here is a case study of the dynamic effects.

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